The iPad is here and I've added to my original post with the iPad announcement with a follow up on the concept of finding iPad magazines. The exciting thing about the magazine iPad Editions is not just limited to paid content, but the brilliance of the iPad magazine ads. The latest Popular Science iPad Edition has plenty...
Tablet magazines will take a big step forward next month when the reality of an interactive iPad magazine can be held in your hands. Expensive? Yes, but then again so is creating and printing a print magazine. The magazine brand enjoys strong identity for the content or niche for which it is targeted. Interactive media will enhance...
The Magazine Publishers of America MPA has created the "mapps" (magazine applications) magazine apps directory. "Your official guide to mobile applications produced by magazine/media companies. From news, sports, entertainment and gaming to finance, fashion, beauty and health, magazines are developing apps that extend the influence of their trusted brands and complement consumers’ on-the-go, digital lifestyles. This directory...
Magazine industry leaders have joined together to assert the powerful value of print magazines as a media channel. Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines...
New content engagement and a new relationship with the magazine brand. The Wired team and Adobe team up to show us the possibilities similar to the SI tablet magazine and Bonnier tablet magazine prototype. As digital media publishing industry leaders work in partnership with publishing tech vendors we begin to see the not so distant future...
Time to start your magazine design for tablets. I'm sure that Apple will insure that the iBookstore will have a proper selection of magazines. And iPad magazines will make reading a magazine the ultimate iPad reader experience! From $499! This changes the media landscape for publishers. Forever. Updated 4/4/2010 - the iPad magazines are...
Magazine publishers are starting to think ahead. And this type of thinking may not be to far ahead since many publishing technology futurists see the unique digital magazine and "Tablet Magazines" just around the corner. It's likely that the e-book tablet market will open create a strong enough demand by this time next year that all...
The Magazine Publishers of America (MPA Magazine.org) recently posted a YouTube video to promote Twenty Tweetable Truths about magazines. The video and links to tweet the truths http://www.magazine.org/research/twenty-tweetable-truths.aspx help the public and magazine advertisers in particular to understand the viability of the magazine brand. The exciting element of the modern magazine brand is not just the...
It is our business to advise magazine publishers about the options available and to guide them toward the next logical step to maximize revenue. We provide a best plan for next actions to reduce competitive pressure and to maximize advertiser and readership value....
