a) Website – The consultants will review the current website. Any recommendations for website update/enhancement will include a general market timeframe and market cost estimate changes to be made by the publishing team or a 3rd party. If the publisher has no capability of making CMS structure upgrades, the recommendation will be focused on utilizing the current site and a modified content strategy to achieve new advertising structure and sponsored segment options.
b) Digital Editions – The consultants will review the digital publications offering. Existing platform and vendor utilization will be the foundation of improvements for revenue as well as modern tools such as VERTIQUL where an additional investment is required.
c) Email Newsletters – The consultants will review the current email vehicle, frequency, and niche engagement. Recommendations will likely involve modifications to the layout and template for the email. These can be performed in-house or by a 3rd party. General inventory recommendations will be provided and not specific layout specifications in this initial engagement.