Let’s distinguish the magazine value. The magazine digital strategy leverages core publishing brand value across digital mediums. The magazine website is now the central brand portal and marketing facilitation point for almost every on-demand access element of the modern magazine brand. This includes access to news, topic based and organized content, featured stories, resources, guides, blogs, events, and digital & print edition access/inquiry and service/support interface.
Digital publishing strategy extends from logical digital capabilities, publishing workflows and publisher marketing systems. So while there may be good reasons to keep existing digital magazine multi-channel publishing software tools, mobile apps, and 3rd party platform solutions, magazine consultants must look at the publication business model objectives and editorial mission. Our publication consultants analyze the digital interface environments that connect reader, advertiser, and distinguished target audience segments with the positive experience of consuming magazine media. Regardless of the digital and print magazine issue publishing frequency, a digital strategy must keep the magazine audience active at least weekly.