We have many stories too! A history about our experience serving the magazine publishing industry during the past 13 years that drive our passion for innovative digital publishing. We seek to create the type of experience modern audiences seek and strive to create opportunities for advertisers that deliver value beyond ink on paper for today’s (and tomorrow’s) digital culture.
Prior to 2010, we watched the print newspaper business react to the Internet. The Internet provided the perfect medium for news, interaction, and citizen media. The news was not yet social but forums and discussion lists began to provide the foundations for community online. Search engines provided exposure to good content. Magazine publishers began to realize that their content also had value online.
As content began to drive traffic and online brands we learned that the most successful content online was visual, interactive, entertaining, interesting, new… Yes, the most valuable content was polished periodical content. More than text, it was content that connected with the readers in the same way the print magazine connected the print subscriber.
In 2005, everyone realized that media had changed forever. The ownership of a niche audience was no longer the content, community, and presentation from the publication website. The niche brand now exists in every major social platform. Those publishers growing their audience, their readers, their fans, and their subscribers will own more than a content niche.
By 2020, our clients recognized that publisher media kits must contain digital inventory and a modern digital publication. Magazine publishers that survive, thrive, and grow will leverage digital media and extend value channels to readers beyond print alone. These publishers will have found a technology partner, consultant, coach, and innovation expert that insures they are properly positioned for each wave of publishing innovation.
Since 2020 the world has changed in dramatic ways. A global pandemic which demonstrated how important journalism and media are for democracy and to counter the sources that try to alter facts. Niche publishers and organizations produce content with competency and intelligence must continue to present their digital editions as the flagship communication channel for communication to audience. Print magazines are an added luxury but do not have the every present and readability immediately on any device that is produced from a digital first and focus on continually maintained digital periodicals.
With global uncertainty and surprisingly fewer ad dollars from traditionally a publisher’s largest core media buyers where these corporations are experiencing record profits, Advontemedia and our digital solutions highlight the publications unique ability to stand out from a simple website presentation to a unique and valuable digital deliverable that’s usable by audiences. In additional to the convenience of VERTIQUL on multiple mobile devices, our solution accents content to increase subscriber conversions and tracking and engagement that commands a premium from advertisers.
Amazing beautiful digital publications from a platform that is now a revenue channel and not a cost. Those antiquated flip software tools could only be viewed as a necessary expense over the past 20 years because the digital editions 1.0 software failed to replicate the importance of audience usability.
In 2023, we launch new digital display capabilities for existing customers that will innovate our solutions again to a level clearly above the status quo. We’re keeping our customer publications branded to their niche and not generic newsstands sites mixed in with other competitive and unrelated media brands or publication printer flip edition page tools that were always meant to make digital feel far less than perfect.
Thank you to the many publishers, universities, and organizations who have selected our VERTIQUL digital magazine platform and team for a unique design from existing work put into the Adobe Indesign print layout files to leverage the future of digital magazines in a solution people actually enjoy!