Today there are many approaches and project execution methods to design or re-design a publisher magazine website. Existing magazine periodical publishers often have branded elements of the site that are popular and contain content expectations for ongoing repeat visitor destinations on the magazine website. For many magazine publisher web publishing operations there are also internal content workflows and publishing team responsibilities to be considered in the design upgrade. This type of a magazine website redesign requires collaboration from the publishing team, analysis of UX requirements, strategy for market advantage, and focus on improved conversion for new subscribers and visitors.