Magazine Industry – MPA 20 Truths
The Magazine Publishers of America (MPA Magazine.org) recently posted a YouTube video to promote Twenty Tweetable Truths about magazines. The video and links to tweet the truths http://www.magazine.org/research/twenty-tweetable-truths.aspx help the public and magazine advertisers in particular to understand the viability of the magazine brand.
The exciting element of the modern magazine brand is not just the power to reach consumers. The excitement is that the magazine can be designed and positioned to reach the “right audience,” business and consumer audiences everywhere.
As we continue to help magazine publishers extend their brand beyond print to web, digital, podcast, video, mobile, apps, events, and weave the brand into the niche across all media capable delivery tools; we all win.
So go ahead and share these truths and include why you love magazines.