Print Magazine Advertising Value
Magazine industry leaders have joined together to assert the powerful value of print magazines as a media channel.
Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium. The announcement was made at the opening day of the 2010 4A’s Leadership/Media Conference in San Francisco. Participating magazines
Our industry and medium provide a unique engagement opportunity for advertisers. And for the B2B, regional, startups, and mid-size magazines we work with everyday, there’s another powerful element of the magazine brand, “Niche.”
Magazine advertisers that want to leverage both the print and digital mediums can reach a highly qualified and targeted audience through the right magazine advertising mix for their target buyers. From general display advertising and brand building to direct conversion and lead development.
The print magazine “is” powerful and it’s even more poweful when it’s powerful both in print and online.