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Tablet Magazines

Tablet magazines will take a big step forward next month when the reality of an interactive iPad magazine can be held in your hands. Expensive? Yes, but then again so is creating and printing a print magazine. The magazine brand enjoys strong identity for the content or niche for which it is targeted. Interactive...

Magazine Apps Directory

The Magazine Publishers of America MPA has created the "mapps" (magazine applications) magazine apps directory. "Your official guide to mobile applications produced by magazine/media companies. From news, sports, entertainment and gaming to finance, fashion, beauty and health, magazines are developing apps that extend the influence of their trusted brands and complement consumers’ on-the-go, digital lifestyles. This directory...

Print Magazine Advertising Value

Magazine industry leaders have joined together to assert the powerful value of print magazines as a media channel. Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines...

iPad Magazines

Time to start your magazine design for tablets. I'm sure that Apple will insure that the iBookstore will have a proper selection of magazines. And iPad magazines will make reading a magazine the ultimate iPad reader experience! From $499! This changes the media landscape for publishers. Forever. Updated 4/4/2010 - the iPad magazines are...

Digital Magazine Publishing

Digital Magazine Solutions Digital magazine editions are an important addition to the modern magazine brand. In addition to digital magazines (also described as electronic editions, digi mags, flip-the-page-online, or digital editions) that replicate the print magazine brand, publishers are experimenting with unique brand extension in using a digital magazine as a new content delivery channel. ...

Magazine Industry – MPA 20 Truths

The Magazine Publishers of America (MPA Magazine.org) recently posted a YouTube video to promote Twenty Tweetable Truths about magazines. The video and links to tweet the truths http://www.magazine.org/research/twenty-tweetable-truths.aspx help the public and magazine advertisers in particular to understand the viability of the magazine brand. The exciting element of the modern magazine brand is not just the...

Magazine Advertising and Publishing Revenue

The magazine circulation and advertising based revenue optimization is focused on immediate results to improve publication revenue. We evaluate the current ad sales tools and media kit offerings that are being utilized to generate revenue and include offerings that produce immediate revenue and higher value print magazine advertising for publisher depending on that revenue...