Magazine Consulting Services
In order to effect an immediate increase in magazine revenue results, we must first determine the most important actions to be taken based on the specific magazine. Addressing problems and opportunities to increase online revenue will insure the magazine can fund process improvements, re-designs, and upgrades. Magazine publishing consulting packages are tailored to startups, small, and mid-size publishing groups. We recommend all new magazine startups begin with the full magazine strategy program.
Quick Start Action Plan
Magazine Publishing Consulting: Next Steps Action Plan / Price: $ 1200
This magazine consulting plan provides an overview of the innovative tools and opportunities that should be present in any modern publishing business model. We look at your specific magazine publication niche and identify the strategic marketing and growth issues that require immediate attention. Tablet magazine editions, digital magazine editions, magazine apps, the publication website, and other forms of magazine brand extension must be considered by existing publishers ready to take action to leverage or protect their brands. These considerations are equally important for publishers ready to launch new titles. While more detailed analysis is available in our digital media publishing strategy plans, a quick list of high priority opportunities for new revenue will help publishers to make the most of their existing publishing and sales staff.
Expansion of a print based publication into the wide array of innovative concepts and magazine publishing technology leaves no room for mistakes. It’s important to determine required results and a strategic direction based on the publication niche. Understanding the core niche strategy provides a foundation for all other ongoing publisher decisions and brand development. Publishers are making decisions everyday that have long term implications for the magazine print, digital, and social media strategy.
This package is the starting point for all digital media growth and revenue initiatives and provides the publisher a clear next step and revenue objective based on short term next action recommendations.
This outline plan is tailored to the specific needs of existing publishers or startups.
Includes Review of:
- Current publishing business and revenue model
- Circulation and audience profile
- Media kit plan and ad sales process
- Digital media capabilities
Production Duration: 2 weeks
Digital Media Magazine Strategy
Magazine Publisher Digital Media Consulting: Magazine Strategic Plan
Call for available consulting calendar available dates and pricing
This magazine consulting package provides for a consulting group collaborative strategy and recommendations. The publisher strategic plan covers strategic business elements that utilize innovative magazine publishing methodologies actively being utilized by other innovative publishers. Traditional print magazine business model foundations are covered within our planning for digital media revenue and growth.
Focus:
- Review the magazine readership niche
- Review print and eMedia / digital brand position
- Review audience development & social media potential
- Review magazine competitive market space
- Review of online web analytics and search position for site traffic
- Review magazine circulation and fulfillment strategy
- Review magazine overall and per issue marketing plan
- Review publisher staff and resource capabilities based on budget
Deliverable:
- Publication specific full digital media strategic recommendations outline
Production Duration: 3 weeks from main publisher & consultant kickoff conference call
Additional Publishing Consultants – Select Additional Strategy Consultant Participants
- Print Magazine Business Strategy
- Editorial, Advertising, Readership, Niche, Concept Feasibility
- Advertising Sales
- Editorial Planning
- Publishing Business Legal Expert
- Circulation, Fulfillment, & Newsstand Sales
Additional Magazine Publishing Consulting and Project Management
Operational Plan Implementation
This package provides for project management and direct implementation of the strategic publishing review recommendations.
This service includes the development of budget, milestones, and accountability for internal and external participants. If the recommendation plan includes implementation of a digital magazine solution, magazine application development, magazine web design, magazine content management system (CMS), and other circulation, advertising, or editorial focused objectives, this plan provides full tactical details for costs and projected startup timelines. In addition to the project details, you will be provided with training or time estimates to perform the magazine consulting recommendations in-house with existing staff, directly with a third party vendor, or project managed by Advontemedia.
Deliverable:
- Project management and implementation of the strategic plan.
Production Duration:
4+ weeks
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