Vertical editions are the modern digital magazine editions and are replacing the traditional magazine publisher print replica digital editions.
Magazine content presented in a user controlled touch or scroll vertical orientation ‘designed UX flow’ responsive viewport and REPLACING the dated horizontal page-by-page print replica ‘flip’ page format
For Magazine Publishers
See the new VERTIQUL digital magazine editions solution now!
VERTIQUL Digital Editions
VERTIQUL by Advontemedia is a vertical editions publishing solution to produce designed magazine content vertically for a modern reader experience. Our solution solves the major challenge digital editions face with low engagement and readership past the first few pages of the issue. A modern digital user experience is based on a vertical newsfeed or flow UX pattern not a horizontal pattern that requires click and flip. VERTIQUL takes a digital design approach to existing publisher magazine print issue files or to completely new digital magazine or marketing publication content. The vertical editions allow readers to have full control over their issue and publishers can extend creativity to longer editorial in feature content pages with a simple finger tap or slide. Every issue is available to readers on any device without the complexity of apps, newsstands, or digital edition software that doesn’t keep up with the way we want to read designed magazine content today.
- No Page Flipping, Page by Page Clicking or Waiting for Pages to Load
- Preserve Value for Digital Edition Advertisers
- Vertically Designed Editions Responsive to the Device Viewport
- No Magazine Apps, Newsstand or Software Downloads Required for Readers
- No Clunky Toolbar Interface Where Users Can’t Easily Find Out How to View Issue
- Vertical Magazines Solve the Problem: People Don’t Keep Clicking old Digital Editions
Digital Editions v Magazine Website
The future of magazine publishing is digital. Vertical editions are the digital editions for modern magazine publishing. A digital edition may represent the digital version of a print layout magazine or may be an exclusively digital magazine. Today’s digital publishing industry can clearly go beyond ‘flip-page’ digital replica as was once the only conceivable transition for print magazines to digital format. We distinguish “The Issue” from other brand relevant published content on the website. And, there is great value in preservation of the designed periodical as a deliverable with unique editorial, curated information augmented to the niche, and design for a maximized user experience. This digital magazine can be designed in a vertical UX format to enhance viewability and preserve the advertising capabilities the traditional print magazine experience always provided readership. The website is unique from this deliverable and is the core of the publishing business model. Even print magazines will leverage their websites to grow audience and as many magazines become digital only brands, it’s more important than ever, that the website and digital edition platform work cohesively together.
Our goal as publisher web design and digital magazine consultants is to make sure the digital strategy and graphic presentation of content supports the unique and specific magazine publishing business model. We focus on immediate improvement and alignment in redesigns for the right strategy mix to maximize revenue and readership opt-in subscriber growth for your publication. We invite you to contact us for a basic consulting engagement to audit your current situation and receive recommendations for steps and revenue maximization actions you can take immediately to align your brand for both audience and revenue growth in a digital publishing future for your magazine.