Advontemedia provides options for upgrades and new modern publisher CMS solutions. The magazine publisher CMS website domain is the hub for the future of the magazine brand. Every element of the magazine and brand extensions should be accessed from the magazine website.
Digital Magazine Editions Update
In addition to the magazine publisher CMS platform, many publishers have been using off-site digital editions. Our new vertical editions platform is configured to work in compliment to your existing or new website software solution and brings the digital edition solution to your domain in a format where the digital magazine can achieve much greater engagement and value to your publication brand and publisher website. See our vertical editions blog post.
~ Digital Editions Require a Unique Strategy
Happy with your existing digital editions software and process? No problem. We can recommend staging and optimized reader conversion to the magazine editions based on the website strategy for your current site redesign. Our goal is to increase the audience development and new subscribers based on the digital edition positioning even if you’re not ready to begin your magazine vertical editions today.
Magazine Publisher CMS
A magazine content management system (CMS) is the web based content management software that enables unlimited creation of articles online. Different from a static HTML website, the publisher site must be configured based on content types and taxonomy to support the organization of published content. Articles published are automatically sequenced through the homepage and/or other channel pages insuring that fresh content populates the top positions for returning subscribers.
In addition to existing audience participants, proper magazine CMS web development provides utility to more than just the target audience for your magazine brand. The website can become a key audience development tool as new potential subscribers arrive at the website.
SEO & SMO for Magazine
Proper publication website configuration for search engine optimization (SEO) and social media / marketing optimization (SMO) allows publishers to leverage content. A strong web content organization structure helps to organize and link similar content and resources which positions the website content in search results to people using web search for related terms to the publisher niche. Proper CMS configuration and web development tools to promote SMO insure that content pages and the core website homepage are easily shared and open graph meta settings display the best images and text when shared to popular social platforms.
Magazine Style & Theming
The magazine website design created for the brand is developed as a CMS theme. The magazine CMS theme controls the overall website style and provides the web CSS to control user experience (UX) elements such as fonts, text size, line spacing, and colors for framing elements of the website.
Responsive CMS Design
By 2015, many website visitors use multiple devices to access publisher websites. A mobile-friendly website design means that the content conforms to a comfortable UX regardless of the channel accessed. Typically the desktop viewport provides the largest width while tablet and smartphone views of the site reduce to two or even a single column and allow the user to scroll the content of the website while maintaining excellent usability for the presentation of text and image content.
Publisher Audience Growth
The publisher website should properly represent key functions to support the magazine brand and allow the publisher to deliver value and grow a digital email and/or paid subscriber audience.
Magazine Advertising & Web Revenue
An important element of the publication website is the development of tools to help promote key advertisers. In addition to banner advertising strategies, there are many other digital promotion and marketing capabilities of the publisher website to create value and a full suite of digital media opportunities for online revenue.
Open Source Magazine CMS
Open source software provides the website foundation and is owned and hosted by the publisher. An entire worldwide community of developers continually enhance the core CMS software unlike proprietary platforms that require a single team to maintain security. A publisher may modify and extend their publishing CMS in any way they wish with additional development. Contrast this to proprietary publisher CMS platforms which typically don’t allow the publisher to modify or change their website code for customization to the core code.