Magazine Publishing Digital Strategy Consulting
In order to effect an immediate increase in magazine revenue results, we must first determine the most important actions to be taken based on the specific magazine publishing model of our client.
Addressing problems and opportunities to increase online revenue will insure the magazine can fund digital and website process improvements, re-designs, and upgrades. Magazine publishing consulting packages are tailored to startups, small, and mid-size publishing groups. We recommend all new magazine startups begin with the full magazine strategy program.
NEW UPDATE: Publishing Strategy Recommendation
Magazine Publishing Consulting: Next Steps Action Plan
This magazine consulting plan provides an overview of the innovative tools and opportunities that should be present in any modern publishing business model. We look at your specific magazine publication niche and identify the strategic marketing and growth issues that require immediate attention. The magazine website and web channel revenue elements are the focus of this immediate results and actions set of strategic recommendations. While more detailed analysis is available in our digital media publishing strategy plans, a quick list of high priority opportunities for new revenue will help publishers to make the most of their existing publishing and sales staff.
Expansion of a print based publication into the wide array of innovative concepts and magazine publishing technology leaves no room for mistakes. It’s important to determine required results and a strategic direction based on the publication niche. Understanding the core niche strategy provides a foundation for all other ongoing publisher decisions and brand development. Publishers are making decisions everyday that have long term implications for the magazine print, digital, and social media strategy.
Magazine Publisher Digital Media Consulting: Magazine Strategic Plan
This magazine consulting package provides for a consulting group collaborative strategy and recommendations. The publisher strategic plan covers strategic business elements that utilize innovative magazine publishing methodologies actively being utilized by other innovative publishers. Traditional print magazine business model foundations are covered within our planning for digital media revenue and growth.
Focus:
- Review the magazine readership niche
- Review print and eMedia / digital brand position
- Review audience development & social media potential
- Review magazine competitive market space
- Review of online web analytics and search position for site traffic
- Review magazine circulation and fulfillment strategy
- Review magazine overall and per issue marketing plan
- Review publisher staff and resource capabilities based on budget
Optional Additional Publishing Consultants – Select Additional Strategy Consultant Participants
- Print Magazine Business Strategy
- Editorial, Advertising, Readership, Niche, Concept Feasibility
- Advertising Sales
- Editorial Planning
- Publishing Business Legal Expert
- Circulation, Fulfillment, & Newsstand Sales