WHO WE ARE
We are magazine publishing consultants. We participate in the media with our publisher clients. We create value for readers, advertisers, and our clients.
Our company, Advontemedia Incorporated, was created to help magazine publishers secure their brands in digital media formats. Our magazine publishing consulting advisory board consists of established and experienced magazine industry leaders. We believe that range of perspectives with an overlap of experience and knowledge produces the best recommendations. We understand that publishers expect value, direction, and results from engagements that modify their traditional business model.
Our office is located in Southern California. We service clients in North America and consult with International and Global publishing companies.
TYPICAL PROJECT FOCUS
Modern media is storytelling. We have many stories about our experiences in the past 10 years that drive our passion for innovative magazine publishing.
In the first half of this decade, we watched the print newspaper business react to the Internet. The Internet provided the perfect medium for news, interaction, and citizen media. The news was not yet social but forums and discussion lists began to provide the foundations for community online. Search engines provided exposure to good content. Magazine publishers began to realize that their content also had value online.
As content began to drive traffic and online brands we learned that the most successful content online was visual, interactive, entertaining, interesting, new… Yes, the most valuable content was polished periodical content. More than text, it was content that connected with the readers in the same way the print magazine connected the print subscriber.
In 2010, everyone realized that media had changed forever. The ownership of a niche audience was no longer the content, community, and presentation from the publication website. The niche brand now exists in every major social platform. Those publishers growing their audience, their readers, their fans, and their subscribers will own more than a content niche.
In 2013, magazine publishers that survive, thrive, and grow will leverage digital media and extend value channels to readers beyond print alone. These publishers will have found a technology partner, consultant, coach, and innovation expert that insures they are properly positioned for each wave of publishing innovation.