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Magazine Web Design for Publishers

Magazine Publisher Web Design

Publication web design and development is a major brand element of the modern magazine publication. The magazine web design provides the style and user experience to meet reader and advertiser expectations regardless of the the quality or presence of a print magazine offering.

Magazine website design defines the modern publication style and provides for digital presentation of the publication to a potentially much larger audience than the print design product.

Magazine Web Design

Many publishers make a significant investment into monthly operations to publish each print magazine issue yet fail to invest in their magazine website. As advertisers seek placement on magazine websites, we are seeing strong interest and budgets for publication web design projects. Immediate value and the ability to immediately execute website advertising programs makes this a magazine brand element that must be designed for performance.

Magazine Web Design Services

Usability and user experience are important elements of the user interface (UI) design. A creative magazine website design can be implemented on most website content management system (CMS) solutions. Additional publisher web design and magazine style elements can be added as content workflow elements. Magazine theme and magazine web design templates for these major CMS publishing tools requires the magazine designer to understand the functional and web style element capabilities of the design.

View Our Digital Publishing and Magazine Web Design Portfolio

Magazine Website Designs

Magazine website CMS software solutions enable the magazine publisher and publishing staff to add articles and news updates quickly without the need for expensive integration into other magazine publishing software.  Website pages are created immediately and automatically indexed into all the correct navigation of the publication website.

The content structure and the magazine niche are important elements of the magazine website design and development process.  Many publishers have built html or custom website CMS solutions and have not followed a simple information architecture to secure both taxonomy and audience value on the web.

HTML based publication websites do not have the database driven web publishing capabilities necessary to support an on-going magazine web publishing effort. Publishers that have not selected a publication CMS solution are advised to consider the benefits prior to designing a static website for their publication.

The magazine web design provides as much value as the selection of your cover to both readers and advertisers.  Invest in the publication website design based on the revenue elements the proper design should provide the moment the new web design is launched.  An experienced publication web design strategy professional will be involved in every step of the design process to insure navigation, user conversion, and overall publication aesthetics and style are present. Your new magazine web design must make you say “WOW!”

 

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Consumer Magazine Publisher Web Design

Consumer Magazine Publisher Web Design for Drupal CMS Publishing Software

The GHM publisher magazine web design was created based on a UX and magazine revenue strategy with the capabilities of the Drupal 7 CMS as the publishing software system. In addition to the key magazine content optimization which we feature in each magazine website design for topical taxonomy leverage and readership usability, we also focused on the impressing image and photography from this publishing design project.

Magazine Web Design Strategy

Website design strategy focused on the publisher interest of featuring both audience photos as well as key magazine niche artist works. A dual website design and social optimization process was created for these two separate content types. In additional to publisher article content web design, these design galleries also play a significant part in terms of the advertising revenue capabilities of the site beyond traditional display advertising and magazine publisher resource directory revenue.

Drupal Magazine Theme and CMS Software

The magazine CMS utilized was Drupal 7 and the Drupal magazine theme design (see magazine publisher CMS software comparison) has been customized to allow for several main website navigation channel views to provide a unique experience to magazine subscribers and digital audience. Drupal Magazine CMS is a leading open source software platform utilized today for magazine publisher web CMS solutions because of this ability to create custom content types and design a specific interface workflow for the publishing group and staff to easily add unlimited website pages and content with this publishing software system.

 

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Magazine Website Design for the Digital Publishing Future

As publishers begin to select their mobile magazine workflow platforms, we can see that the future tablet magazine and smartphone mobile editions will be an integral component of the modern magazine brand. While the tablet and digital publishing workflows will provide dynamic methods of presenting the digital magazine design, the magazine web design will be important as the core magazine website is the brand destination for access and selection of these innovative magazine editions.

magazine website design

Magazine Website Design Considerations

For publishers evaluating mobile and digital magazine publishing options it’s also important to consider how the multiple magazine formats will be presented from the magazine’s brand hub -the magazine website. Magazine publishers can begin their magazine website redesign projects with consideration for how additional emedia and brand extension elements will dramatically evolve over the next few years.

For most magazine web designs, we seek to utilize the 960px grid system width to optimize the magazine website presentation for iPad and other mobile and tablet devices. This general portrait magazine website design also allows for a controlled and highly optimized homepage presentation to support brand aspects of the print magazine design.

The overall publishing business model will drive how publishers position and promote their mobile and digital brand extension elements from the magazine website. Premium and paid content elements (or apps) drive direct incremental publishing revenue but circulation and audience development digital strategies appear to build longer term integrated media advertising revenue capabilities.

We view the website as the magazine brand core for most consumer and B2B titles, even if the majority of revenue is still derived from print magazine revenue today. Increasingly the magazine audience and other visitor profile groups seek value and entertainment from their visit to the magazine publication website. Delivering a website user experience that provides a unique brand style impression and delivers value should be paramount to the revenue projection of a micro conversion (or paid content) strategy. There’s value in website visitors even if they aren’t print magazine subscribers yet.

Organizing relevant brand extension communication channels to the core magazine niche audience from the website will give your visitor the option to connect on their terms. Allowing these readers to choose how they interact with the magazine, via enewsletter, social media, website, digital edition, magazine apps, and yes, even the print magazine edition will enable the publisher to develop the magazine digital audience on engagement terms appropriate to the specific user choice and their personal technology adoption phase.

Modern Magazine Digital Publishing Tools
Here are some examples of digital magazine design tools and the modern magazine editions that are now changing they way readers receive their magazine issue.

WoodWing Tablet Publishing for iPad and Android

Adobe Digital Publishing Magazine Workflow

As we watch these and other innovative digital magazine design tools develop for the magazine publishing industry, we encourage publishers to also consider the magazine website design strategy that will be the online foundation for presenting these digital editions. We design the magazine publication website to be memorable & valuable, and position the new brand extension revenue generating elements as the next step for the visitors that have achieved this trust and value from the magazine website visit experience.