NEW UPDATE: Publishing Strategy Recommendation
Magazine Publishing Consulting: Next Steps Action Plan
This magazine consulting plan provides an overview of the innovative tools and opportunities that should be present in any modern publishing business model. We look at your specific magazine publication niche and identify the strategic marketing and growth issues that require immediate attention. The magazine website and web channel revenue elements are the focus of this immediate results and actions set of strategic recommendations. While more detailed analysis is available in our digital media publishing strategy plans, a quick list of high priority opportunities for new revenue will help publishers to make the most of their existing publishing and sales staff.
Expansion of a print based publication into the wide array of innovative concepts and magazine publishing technology leaves no room for mistakes. It’s important to determine required results and a strategic direction based on the publication niche. Understanding the core niche strategy provides a foundation for all other ongoing publisher decisions and brand development. Publishers are making decisions everyday that have long term implications for the magazine print, digital, and social media strategy.