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Magazine Publishing Digital Strategy Consulting

Magazine Consulting Services

In order to effect an immediate increase in magazine revenue results, we must first determine the most important actions to be taken based on the specific magazine publishing model of our client. Addressing problems and opportunities to increase online revenue will insure the magazine can fund digital and website process improvements, re-designs, and upgrades. Magazine publishing consulting packages are tailored to startups, small, and mid-size publishing groups. We recommend all new magazine startups begin with the full magazine strategy program.

Web Design for Publishers

START HERE – PUBLISHER RECOMMENDATION

Yes, I’m a Publisher ready to discuss my needs/ interests and want the consultant recommendations

The recommendation is the first step toward any design or digital solution services and provides publishers an evaluation and perspective of their needs as they seek vendor partners or internal solutions.  We understand time is valuable and we can complete this initial recommendation in one week so you can start making action decisions.

 

Quick Start Action Plan*

*NEW UPDATE: Publishing Strategy Recommendation

Magazine Publishing Consulting: Next Steps Action Plan

This magazine consulting plan provides an overview of the innovative tools and opportunities that should be present in any modern publishing business model.  We look at your specific magazine publication niche and identify the strategic marketing and growth issues that require immediate attention.  The magazine website and web channel revenue elements are the focus of this immediate results and actions set of strategic recommendations.  While more detailed analysis is available in our digital media publishing strategy plans, a quick list of high priority opportunities for new revenue will help publishers to make the most of their existing publishing and sales staff.

Magazine Publishing Consultants

Expansion of a print based publication into the wide array of innovative concepts and magazine publishing technology leaves no room for mistakes. It’s important to determine required results and a strategic direction based on the publication niche. Understanding the core niche strategy provides a foundation for all other ongoing publisher decisions and brand development. Publishers are making decisions everyday that have long term implications for the magazine print, digital, and social media strategy.

Digital Media Magazine Strategy

Magazine Publisher Digital Media Consulting: Magazine Strategic Plan

This magazine consulting package provides for a consulting group collaborative strategy and recommendations. The publisher strategic plan covers strategic business elements that utilize innovative magazine publishing methodologies actively being utilized by other innovative publishers.  Traditional print magazine business model foundations are covered within our planning for digital media revenue and growth.

Focus:
– Review the magazine readership niche
– Review print and eMedia / digital brand position
– Review audience development & social media potential
– Review magazine competitive market space
– Review of online web analytics and search position for site traffic
– Review magazine circulation and fulfillment strategy
– Review magazine overall and per issue marketing plan
– Review publisher staff and resource capabilities based on budget

Optional Additional Publishing Consultants – Select Additional Strategy Consultant Participants
– Print Magazine Business Strategy
– Editorial, Advertising, Readership, Niche, Concept Feasibility
– Advertising Sales
– Editorial Planning
– Publishing Business Legal Expert
– Circulation, Fulfillment, & Newsstand Sales

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The Magazine Directory

The magazine directory is an excellent way for you to provide resource to your audience while enabling your advertiser community to demonstrate where their products and services fit within your industry niche.  As publishers look for new ways to increase revenue, look at how many aspects of the online supplier guide can help your readership community stay in touch with innovative ideas and products from suppliers.  Beyond the basic supplier profile, many suppliers have new ideas, events, portfolios, and case studies that can also become a dimension of this publisher website channel.

There’s certainly a huge revenue potential for the magazine’s online resource directory. The classified or marketplace section of the print magazine has always provided consistent revenue.  Tie these packages together.  Be sure to allow the small and innovative marketplace entrants a place at this table.  Many innovative startups might just be your key full brand advertisers in 1-3 years and they may have the most interesting industry innovation stories to share today.

I’ve recently updated and shared our own listing in key publications where our target publisher audience will find us too!

 

 

By David Blankenship