View Post
Modern Digital Magazine Editions Solution Launch

Modern Digital Magazine Editions Solution Launch

Magazine Web Design Firm Advontemedia Launches Vertical Digital Magazines

For Immediate Release:

Murrieta, California, USA – Advontemedia has launched a new vertical magazine edition publishing service for print and digital magazine publishers. The company started in 2009 to focus on publication web design and digital strategies and now works with startup, independent, and group magazine publishing clients to create modern magazine website designs with online revenue strategies. The firm’s digital publishing consultants understand the unique challenges and opportunities for publishers seeking increased engagement of digital magazine editions for modern audiences. The company’s new digital edition platform VERTIQUL™ allows publisher clients to display responsive vertical editions custom designed from existing print magazine design assets. Continue Reading →

View Post
Modern Magazine Web Editions – Vertical Magazines

Modern Magazine Web Editions – Vertical Magazines

For Magazine Publishers
Digital magazine service launching soon! Vertical editions magazine publishing platform info
Learn More

Magazine Publishing Evolution
The dawn of the modern magazine is upon us! The future of digital magazines is not what most people envision based on the current horizontal digital edition layout of pages automatically generated from a traditional print layout design format. It’s been a year since we wrote about modern magazine media formats defined and the writing was already on the wall for continued evolution of digital magazines based on the way users had already been interacting with their other digital content and social applications.

Digital Magazine Becomes Magazine
It’s time to inspire and to be inspired by the elevation of the magazine in digital format. We utilize the category classification term “Web Editions” to distinguish the designed vertical UX digital magazine format from website magazines, PDFs, e-magazines, and digitized print layout magazines in recent years branded as “digital editions.”  Vertical Magazines and Web Editions, are transitional bridge terms just as “Digital Magazine” helped the publishing industry to understand the service platforms and process of extending their magazines online to digital formats 10 years ago.  Magazines are now perfectly positioned for growth to digital maturity benefiting from mobile design usability principles plus viewport improvements in phone and tablet device hardware.  This is the magazine era where purposeful digital design of periodic advertising and editorial content are presented together in a format that provides material value to magazine advertisers and readership. By 2025, the industry as well as business and consumer audiences will once again return to the single word descriptor of “Magazine,” to represent the prominent digital deliverable.

My modern definition of a magazine supports traditional value elements and allows for modern digital UX characteristics to authenticate magazine media beyond the print medium in the vertical publishing user experience pattern.

Modern “Magazine” Definition:

– A periodic compilation of sequenced relative materials and edited content published in a designed format.

– David Blankenship, Advontemedia Inc.

Magazine Innovation Challenges
Magazine apps don’t work for the small to mid-size publishing business models, especially the B2B magazine. Business and consumer users find multiple magazine platform newsstand apps complicate issue delivery with a less than friendly mobile device issue presentation. Traditional digital editions as print replicas don’t meet modern web standards for expectations of device independent usability. Website magazines as collections of articles within a CMS miss the cornerstone foundation of the magazine as a designed linear UX product. Magazine advertising is also often a critical business model element properly positioned as intermission for editorial content and should NEVER be replaced by generic banner ads lacking context to the brand experience within the designed digital magazine presentation. And lastly, the print magazine is challenged with limited portability, durability, and it’s high physical production and delivery cost will always limit it’s utilization as a brand extension for most modern and future magazine media brands.

Vertical Edition Magazines
The required user interface improvement for digital magazines is the transition to a vertical flow (vertical scroll) content experience and not horizontal page flipping. The linear presentation structure of the vertical edition provides the always valuable and unique “magazine experience.” Several innovative web published articles, including the New York Time’s Snow Fall have received acclaim for their impressive storytelling in a longform web format and these examples provide a glimpse into the future of modern journalism and presentation of content where digital is the default publishing medium and the reader UX provides content engagement and aesthetics to support the magazine niche.

Vertical Digital Magazine Editions

We have started building vertical edition magazines today and know many others are also embarking on production of magazines in this vertical flow user interface format where ample opportunities exist for publishing business growth based on design and technical publishing team skills.  The new marketing brand for our full service “Vertical Editions” platform will be announced soon.  We will perform the issue production of this new format for publishers and offer self service models later.  Publishers may begin using these new web editions as their main “digital edition” or might choose to begin the service as an additional device independent access version optimized for mobile presentation and readability.  And we expect that many new publications will launch exclusively on this modern magazine edition presentation platform and stage the issue access from the publication website.

Long live the Magazine!

Ready for a new kind of digital magazine edition – then you’re ready for “Vertical Editions”

Watch for updates about our innovative vertical edition magazine publishing platform and let’s create the future for designed content our readers love!

Visit VERTIQUL.com

Tablet Magazine Digital Publishing Software

Digital magazine publishing is a top priority for publishers and the Adobe team is working hard to provide the tools to publication design teams to help optimize their publication on mobile and tablet platforms.

The Adobe Digital Publishing team has also teamed up with the The Association of Magazine Media MPA (formerly the Magazine Publishers of America) for an event.

In this Adobe Meets MPA session, learn about new functionality in tablet apps that allows you to merchandise content to your customers. Through a custom, in-app storefront, you have flexibility and control over how content, products, and services are displayed for purchase, and can design the shopping experience to reflect your meticulously crafted brand. http://www.magazine.org MPA

Adobe®’s Digital Publishing Suite Software

The digital tablet magazine publishing software makes it possible for publishers to choose an edition that fits their needs for a cross media and app software solution. The professional software edition (starts at $495/mo.) steps a user up from a single Apple app store application to sell Apple and Kindle Fire Digital App Newsstand single and subscription issues.

Sell multi-.folio applications through the Apple App Store and Amazon Kindle Fire Newsstand payment system — single-issue or subscription purchase

Digital Publishing Suite Buying Guide – Detail


Digital Magazine Publishing

Digital Magazine Solutions

Digital magazine editions are an important addition to the modern magazine brand. In addition to digital magazines (also described as electronic editions, digi mags, flip-the-page-online, or digital editions) that replicate the print magazine brand, publishers are experimenting with unique brand extension in using a digital magazine as a new content delivery channel.

The digital magazine provides magazine publishers new reach and circulation capabilities. In addition to the eco-friendly elements of digital magazines, the digital edition can become a dynamic multimedia element of the brand that provides new revenue and audience development results.

Digital magazine software is rapidly changing and the right digital edition solution will contain features specific to the publisher business model.

Digital circulation and digital issue access are important questions to ask service based digital edition vendors. If you are selecting a digital magazine software tool for in-house production you will also want to understand the upgrade, maintenance, and support process with your digital publishing software vendor.

The digital magazine system or service is just one element of a properly implemented digital magazine publishing program. Following a review of the right digital circulation and marketing strategy, we will determine how the revenue and cost advantage capabilities of the candidate digital edition tools will best fit your specific magazine business model.

Key elements of digital magazine solutions:

Digital Magazine Presentation – The digital edition presentation must align the style and design foundations of the publication to the digital presentation and page action of the digital tool to meet reader expectations.

Digital Edition Advertiser Capabilities – Advertisers should have premium presentation options to enhance their ad program with digital elements that leverage multimedia and direct lead or campaign conversion capabilities. Many of the advertising capabilities can be configured based on your overall digital media kit plan for premier ad partners.

Digital Edition Features – Features are focused on the utility user. A common utility user is typically focused on capabilities relative to using content found in the B2B, technical, or professional magazines. While features are common to the evaluation of digital magazine vendors, the core print, clip, email, search, goto, and player control decisions should be driven based on general user expectations. Features are very interesting to publishers but often become noise and clutter to novice and new digital readers.

User Experience – The digital magazine user interface and experience is of paramount importance in selecting a digital magazine publishing system. Simplicity of navigation through the digital edition and content presentation to support the common digital readers browse through an issue is a critical element that requires more of an understanding of the publication and reader demographic than the digital software or service.

Digital Magazine Content and SEO – It is very important to understand the domain based SEO (search engine optimization) implications of how your digital magazine is positioned and the domain name, ownership, server locations, and server performance factors that relate to these dimensions. Content is typically not optimized for search when presented as a derivative of the digital magazine production process. There may be important reasons you do not want to allow your content to be indexed from the actual digital magazine player.

Digital Edition Page Level Social Media – Social media capabilities are critical to the readership marketing capabilities of both controlled and paid digital circulation publishing models.

Digital Magazine Issue Reporting – Reporting capabilities will provide advertising, editorial, and issue marketing intelligence that will improve how each subsequent issue is positioned and augmented with multimedia features.