Digital Magazine Solutions
Digital magazine editions are an important addition to the modern magazine brand. In addition to digital magazines (also described as electronic editions, digi mags, flip-the-page-online, or digital editions) that replicate the print magazine brand, publishers are experimenting with unique brand extension in using a digital magazine as a new content delivery channel.
The digital magazine provides magazine publishers new reach and circulation capabilities. In addition to the eco-friendly elements of digital magazines, the digital edition can become a dynamic multimedia element of the brand that provides new revenue and audience development results.
Digital magazine software is rapidly changing and the right digital edition solution will contain features specific to the publisher business model.
Digital circulation and digital issue access are important questions to ask service based digital edition vendors. If you are selecting a digital magazine software tool for in-house production you will also want to understand the upgrade, maintenance, and support process with your digital publishing software vendor.
The digital magazine system or service is just one element of a properly implemented digital magazine publishing program. Following a review of the right digital circulation and marketing strategy, we will determine how the revenue and cost advantage capabilities of the candidate digital edition tools will best fit your specific magazine business model.
Key elements of digital magazine solutions:
Digital Magazine Presentation – The digital edition presentation must align the style and design foundations of the publication to the digital presentation and page action of the digital tool to meet reader expectations.
Digital Edition Advertiser Capabilities – Advertisers should have premium presentation options to enhance their ad program with digital elements that leverage multimedia and direct lead or campaign conversion capabilities. Many of the advertising capabilities can be configured based on your overall digital media kit plan for premier ad partners.
Digital Edition Features – Features are focused on the utility user. A common utility user is typically focused on capabilities relative to using content found in the B2B, technical, or professional magazines. While features are common to the evaluation of digital magazine vendors, the core print, clip, email, search, goto, and player control decisions should be driven based on general user expectations. Features are very interesting to publishers but often become noise and clutter to novice and new digital readers.
User Experience – The digital magazine user interface and experience is of paramount importance in selecting a digital magazine publishing system. Simplicity of navigation through the digital edition and content presentation to support the common digital readers browse through an issue is a critical element that requires more of an understanding of the publication and reader demographic than the digital software or service.
Digital Magazine Content and SEO – It is very important to understand the domain based SEO (search engine optimization) implications of how your digital magazine is positioned and the domain name, ownership, server locations, and server performance factors that relate to these dimensions. Content is typically not optimized for search when presented as a derivative of the digital magazine production process. There may be important reasons you do not want to allow your content to be indexed from the actual digital magazine player.
Digital Edition Page Level Social Media – Social media capabilities are critical to the readership marketing capabilities of both controlled and paid digital circulation publishing models.
Digital Magazine Issue Reporting – Reporting capabilities will provide advertising, editorial, and issue marketing intelligence that will improve how each subsequent issue is positioned and augmented with multimedia features.