Publication Audience Development, Circulation, and Marketing

Publishers often skip the important research about their core magazine brand.  It’s not only important to understand the audience, it’s important to understand how that audience is changing every year.  While magazine editors and writers may have their finger on the pulse of their avid readership, it’s critical that the publisher understand where readers will be found next month.

The Publication Audience Development, Circulation, and Marketing Package provides publishers insight into their own brand and the direction to be taken for growth in the next quarter.

Competition may play a key role in understanding how to maintain niche ownership.  This program provides for the involvement of several magazine publishing experts to best determine a strategy with consensus about what actions are necessary to engage and grow the publication’s circulation in a profitable short term action plan.

The results of this plan will provide insight into potential advertising related issues or opportunities.  This program is recommended for all new startup publishers and should be performed annually by existing publishers.  For publishers with extensive publishing staff that wish to perform this analysis internally, we recommend a coaching and project guidance option that provides for the external perspective and decision making structure that protects your team from drawing conclusions based solely on historic assumptions or assumed action capabilities.