Mobile & Tablet Magazine App Development
Magazine app development services for magazine publishers
As magazine app development project managers and mobile app developers our goal is to provide publishers with proper analysis of the potential of their magazine and niche to support a mobile app – mobile device application.
App development for magazines requires an understanding of the tools, frameworks, and development best practices that lead to proper development and distribution. Magazine publisher apps show great potential for growth as both content and advertising delivery channels in the rapidly evolving mobile media era.
Magazine application development begins with an understanding of the target magazine app audience. This audience should leverage an existing publisher niche but may not be the same audience segment targeted for the print magazine or even the digital magazine edition.
In addition to core magazine application project management and development several business factors must be considered. We must understand the competitive advantage and utility or entertainment elements of the app and how these can provide potential alignment or synergy to the core magazine publication. Many free magazine applications are built to provide promotional and publicity value. Other publication apps have a strong business purpose objective and may be developed based on an application sales model that supports ongoing app development and new features. Magazine apps can also provide customer service, subscription, or account management capabilities which allow the publisher to reduce traditional costs associated with the fulfillment of these activities.
The core target of magazine app development currently is for the iPhone, iPad, Andriod platforms. Blackberry and Windows Phone platforms are also considered but magazine app development for periodic content must consider subscription and store models for issue management. Subscription based models are becoming available for Apple but we still see no clear magazine channel in the iBookstore. Andriod magazine tablet models or a completely open magazine apps store may fuel momentum for app based subscriptions before periodicals become an anchor and promoted segment in any type of Apple iNewsstand. See also our iPad Magazines blog post.
- Phone: 1.951.256.4944
- E-mail: service [at] advontemedia.com
Publisher Value
In 2012, magazine publishers that survive, thrive, and grow will leverage digital media and extend value channels to readers beyond print alone. We understand that publishers must see immediate advertising or circulation growth revenue to justify investments in publishing technology.
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