Advontemedia - Magazine Publishing Solutions » news http://advontemedia.com Magazine Publishing Solutions and Consulting Fri, 03 Feb 2012 22:34:57 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 iPad Magazine Design – The Future of Magazine Tablets http://advontemedia.com/blog/ipad-magazine-design-the-future-of-magazine-tablets/ http://advontemedia.com/blog/ipad-magazine-design-the-future-of-magazine-tablets/#comments Sat, 12 Jun 2010 15:29:05 +0000 admecoach http://advontemedia.com/?p=538 I think the latest demo of a future Time Magazine iPad Edition provides a very good view of what I hope we can achieve in the magazine publishing industry to bring interactive digital media to consumer and business audiences.  The multimedia storytelling capabilities of this digital periodical allow us to achieve emedia vision first seen in the SI tablet demo.

Time already has a Free magazine issues newsstand library app (similar to the Zinio newsstand and magazine reader app) allowing iPad users to contain their issues in a single updating magazine app container.

These types of iPad magazine edition apps are already going live too. Editor-in-Chief Chris Anderson of Wired Magazine tweeted last week about the new iPad magazine app:
“73,000 purchases of Wired iPad app in first nine days. Should beat newsstand sales of print mag (ave. mid 80s) this month.” – Chris Anderson
What ideas, challenges, opportunities do you wish to discuss that will help magazine publishers to leverage the digital media publishing solutions to our readers and advertisers?  Are you organizing the teams and vendors that will help you to insure your brand is present for this change?
]]> http://advontemedia.com/blog/ipad-magazine-design-the-future-of-magazine-tablets/feed/ 0 Digital Magazine iPad Editions http://advontemedia.com/media/digital-magazine-ipad-editions/ http://advontemedia.com/media/digital-magazine-ipad-editions/#comments Sun, 25 Apr 2010 03:33:51 +0000 admecoach http://advontemedia.com/?p=483 The digital magazine publishing iPad editions are making news. Meet some of the key digital magazine players presenting mobile editions for publishers as they introduce their iPad and general tablet edition visions.


Blog video: http://www.pagegangster.com/mobile-devices/

We are still in beta and version 1 territory, but it’s exciting to see what the innovative digital magazine vendors have created to leverage tablet technology.  This all within one month of the iPad release. Six months after the Kindle release we were still trying to get proper data formatting specifications for how to accommodate periodic data on the greyscale devices. A world of difference! I look forward to posting updates with more advances on the colorful and bright future of tablet magazines for publishers. I’m confident the pace will rapidly increase on new features and announcements from many vendors.

]]> http://advontemedia.com/media/digital-magazine-ipad-editions/feed/ 1 Print Magazine Advertising Value http://advontemedia.com/blog/print-magazine-advertising-value/ http://advontemedia.com/blog/print-magazine-advertising-value/#comments Sat, 06 Mar 2010 14:40:53 +0000 admecoach http://advontemedia.com/?p=436 Magazine industry leaders have joined together to assert the powerful value of print magazines as a media channel.
Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium. The announcement was made at the opening day of the 2010 4A’s Leadership/Media Conference in San Francisco.  Participating magazines
Our industry and medium provide a unique engagement opportunity for advertisers.  And for the B2B, regional, startups, and mid-size magazines we work with everyday, there’s another powerful element of the magazine brand, “Niche.”
Magazine advertisers that want to leverage both the print and digital mediums can reach a highly qualified and targeted audience through the right magazine advertising mix for their target buyers.  From general display advertising and brand building to direct conversion and lead development.
The print magazine “is” powerful and it’s even more poweful when it’s powerful both in print and online.
]]> http://advontemedia.com/blog/print-magazine-advertising-value/feed/ 0 Magazine Industry – MPA 20 Truths http://advontemedia.com/blog/magazine-industry-mpa/ http://advontemedia.com/blog/magazine-industry-mpa/#comments Tue, 10 Nov 2009 14:52:07 +0000 admecoach http://advontemedia.com/?p=294 The Magazine Publishers of America (MPA Magazine.org) recently posted a YouTube video to promote Twenty Tweetable Truths about magazines. The video and links to tweet the truths http://www.magazine.org/research/twenty-tweetable-truths.aspx help the public and magazine advertisers in particular to understand the viability of the magazine brand.

The exciting element of the modern magazine brand is not just the power to reach consumers. The excitement is that the magazine can be designed and positioned to reach the “right audience,” business and consumer audiences everywhere.

As we continue to help magazine publishers extend their brand beyond print to web, digital, podcast, video, mobile, apps, events, and weave the brand into the niche across all media capable delivery tools; we all win.

So go ahead and share these truths and include why you love magazines.

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