Advontemedia - Magazine Publishing Solutions » consulting http://advontemedia.com Magazine Publishing Solutions and Consulting Fri, 03 Feb 2012 22:34:57 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Print Magazine Advertising Value http://advontemedia.com/blog/print-magazine-advertising-value/ http://advontemedia.com/blog/print-magazine-advertising-value/#comments Sat, 06 Mar 2010 14:40:53 +0000 admecoach http://advontemedia.com/?p=436 Magazine industry leaders have joined together to assert the powerful value of print magazines as a media channel.
Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium. The announcement was made at the opening day of the 2010 4A’s Leadership/Media Conference in San Francisco.  Participating magazines
Our industry and medium provide a unique engagement opportunity for advertisers.  And for the B2B, regional, startups, and mid-size magazines we work with everyday, there’s another powerful element of the magazine brand, “Niche.”
Magazine advertisers that want to leverage both the print and digital mediums can reach a highly qualified and targeted audience through the right magazine advertising mix for their target buyers.  From general display advertising and brand building to direct conversion and lead development.
The print magazine “is” powerful and it’s even more poweful when it’s powerful both in print and online.
]]> http://advontemedia.com/blog/print-magazine-advertising-value/feed/ 0 Magazine Consulting http://advontemedia.com/blog/magazine-consulting/ http://advontemedia.com/blog/magazine-consulting/#comments Tue, 20 Oct 2009 11:41:03 +0000 Magazine Consultants http://advontemedia.com/?p=72 We are all consultants for those endeavors that drive our passion and enthusiasm. I have found that great publications are founded upon strong knowledge and participation by the publisher consultants in the niche they choose to serve.

However, it is the pure external business aspects that are continually changing every industry, and it’s publisher consultants, it’s audience, it’s advertisers, and it’s owners that demand navigation. We see these publishers and expert consultants that have focused their attention and experience on a niche that does not always provide for them the time also become publishing consultants themselves.

Our magazine consulting business is not founded upon knowing the right answer to every publishing business challenge. We find that every niche present a different set of opportunities and challenges. It is our business to advise magazine publishers about the options available and to guide them toward the next logical step to maximize revenue. We provide a best plan for next actions to reduce competitive pressure and to maximize advertiser and readership value.

Consulting with an array of perspectives allows publishers to receive input from a range of professional experience in the magazine publishing industry.

Our badge, our reputation, our results depend on the results we receive with our publisher partners. We are open to change, we accept and analyze different perspectives, and we can provide our publisher clients with priceless information and solutions.

We do this in a time in this new media era for publishers in which delayed actions are certainly more costly than reasonable investment in strategy and action plans.  Learn more about our magazine publishing consulting strategies.

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