The Adobe Digital Publishing team has also teamed up with the The Association of Magazine Media MPA (formerly the Magazine Publishers of America) for an event.

In this Adobe Meets MPA session, learn about new functionality in tablet apps that allows you to merchandise content to your customers. Through a custom, in-app storefront, you have flexibility and control over how content, products, and services are displayed for purchase, and can design the shopping experience to reflect your meticulously crafted brand. More

Adobe®’s Digital Publishing Suite Software

The digital tablet magazine publishing software makes it possible for publishers to choose an edition that fits their needs for a cross media and app software solution. The professional software edition (starts at $495/mo.) steps a user up from a single Apple app store application to sell Apple and Kindle Fire Digital App Newsstand single and subscription issues.

Sell multi-.folio applications through the Apple App Store and Amazon Kindle Fire Newsstand payment system — single-issue or subscription purchase

Digital Publishing Suite Buying Guide – Detail

Apple Digital Magazine Newsstand
The digital magazine newsstand from Apple(TM) in iOS 5 provides the proper app based usability to iPod, iPhone, and iPad mobile and tablet devices. The newsstand app brings publication subscription functions to a managed newspaper and magazine applications shelf allowing for convenient access & visibility to the most recent publication issues.

Open Digital Publication Newsstands
Digital magazine distribution will grow quickly during the next 4 years and by 2015 all modern magazines will need to have a position in the digital magazine newsstands applicable for the major mobile and tablet reader devices. We expect to see continued value from cross platform magazine app development tools and magazine design solutions. And just as digital magazine software providers begin to promote digital newsstand issue updates as value added services, we will see traditional magazine fulfillment vendors recognize this digital newsstand as a market space where they are well suited to augment their print services.

Digital newsstands will provide opportunities for accelerated fulfillment and new value to readers and advertisers.   Publishers can track magazine ad performance and readership interaction with the latest news, content, or community at the magazine publication website.

And now, even traditional magazine newsstand locations have begun to focus on promoting their tablet magazine edition newsstands.

We hope to see open digital magazine newsstands flourish where shelf space is not limited to the largest magazine titles.

It’s not just the pricing model that excites us, it’s the fact that people who have tried the initial iPad magazines really like the experience not to mention the portability. It’s clear to me that this is the future of optimized magazine circulation and the proper magazine publisher app development tools are what need our attention right now.

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The magazine brand enjoys strong identity for the content or niche for which it is targeted. Interactive media will enhance the digital magazine brand extension channels. Print will still be a favorite method for actually reading articles – in both consumer and b2b magazines. But, for all the other times in which we as magazine publishers are trying to expose, market, and increase circulation we will leverage the digital media format like never before.

The New York Times just featured the latest iPad tablet magazine prototype. Zinio as the primary and digital magazine delivery channel for VIV seems committed to helping magazine publishers step up and produce interactive magazines.

VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.

We have created several magazine app development groups to assist publishers with the iPad magazine and other magazine app tools for either development support in working with and existing digital edition vendor or for magazine apps branded exclusively by the magazine publisher.

Update: And to learn more about the making of this extensive iPad magazine optimized issue, see the Alexx Henry featurette.

“Your official guide to mobile applications produced by magazine/media companies. From news, sports, entertainment and gaming to finance, fashion, beauty and health, magazines are developing apps that extend the influence of their trusted brands and complement consumers’ on-the-go, digital lifestyles. This directory includes apps on a variety of mobile devices and platforms [iPhone/iPod Touch (iPad coming soon), Blackberry, Android] with links to download the apps.”  http://www.magazine.org/digital/magazine-mobile-apps.aspx

This is a great start to helping magazine publishers establish a directory and store to feature magazine apps.  We look forward to seeing and open directory that can feature both open platform and iPhone / iPad Magazine apps in the near future.

There are a number of magazine app development tools available today that would enable a magazine publisher to promote an early, lite, or even beta version of their own magazine app brand extension.  What’s important here is that the publisher understand the magazine app strategy.  A publisher could potentially have several magazine apps design specifically for the iPhone, iPad, Andriod and even other eReader devices which we can only assume will begin to present color and other periodical (not just ebook) specific magazine presentation capabilities.

Update:

Magazine Apps

It’s likely that the e-book tablet market will open create a strong enough demand by this time next year that all mainstream publishers will be moving on from their 2010 success in developing their magazine iPhone and Andriod Apps to the new “Tablet” reader presentations. Apple will likely impress us with a tablet like device that is more of a cross between and computer, a phone, and an ipod sometime in 2010, and we can bet the space will already be strong with other similar devices.

The magazine will change forever in in the next 2 years. For magazine publishers that want to continue strong niche or brand expansion into digital media, it’s time to start planning how you’ll make your strategic mark beyond the printed page. Advertisers will still pay to reach audiences, and publishers must understand how their audience is moving quickly to digital reader devices.

Here’s the latest magazine table concept by Time Inc. in partnership with The Wonderfactory.

Sports Illustrated – Tablet Demo 1.5 from The Wonderfactory on Vimeo.