I think the latest demo of a future Time Magazine iPad Edition provides a very good view of what I hope we can achieve in the magazine publishing industry to bring interactive digital media to consumer and business audiences. The multimedia storytelling capabilities of this digital periodical allow us to achieve emedia vision first seen in the SI tablet demo.
Time already has a Free magazine issues newsstand library app (similar to the Zinio newsstand and magazine reader app) allowing iPad users to contain their issues in a single updating magazine app container.
These types of iPad magazine edition apps are already going live too. Editor-in-Chief Chris Anderson of Wired Magazine tweeted last week about the new iPad magazine app:
“73,000 purchases of Wired iPad app in first nine days. Should beat newsstand sales of print mag (ave. mid 80s) this month.” – Chris Anderson
What ideas, challenges, opportunities do you wish to discuss that will help magazine publishers to leverage the digital media publishing solutions to our readers and advertisers? Are you organizing the teams and vendors that will help you to insure your brand is present for this change?
The Wired Magazine iPad Edition is certainly another benchmarking that all UI and UX design and developers will be looking at to determine just what works best for the rest of the magazine publishing industry that also wants to invest in the proper app strategy.
It’s not just the pricing model that excites us, it’s the fact that people who have tried the initial iPad magazines really like the experience not to mention the portability. It’s clear to me that this is the future of optimized magazine circulation and the proper magazine publisher app development tools are what need our attention right now.
Consumer magazine website design provides for the greatest use of images and multimedia. Our designers focus on a core user interface that supports the print magazine style and design. The web design and homepage conversion are focused on visual user experience factors. Social media elements are organized to feed both the consumer magazine niche branded community and social channels.
The digital magazine publishing iPad editions are making news. Meet some of the key digital magazine players presenting mobile editions for publishers as they introduce their iPad and general tablet edition visions.
Blog video: http://www.pagegangster.com/mobile-devices/
We are still in beta and version 1 territory, but it’s exciting to see what the innovative digital magazine vendors have created to leverage tablet technology. This all within one month of the iPad release. Six months after the Kindle release we were still trying to get proper data formatting specifications for how to accommodate periodic data on the greyscale devices. A world of difference! I look forward to posting updates with more advances on the colorful and bright future of tablet magazines for publishers. I’m confident the pace will rapidly increase on new features and announcements from many vendors.
The iPad is here and I’ve added to my original post with the iPad announcement with a follow up on the concept of finding iPad magazines. The exciting thing about the magazine iPad Editions is not just limited to paid content, but the brilliance of the iPad magazine ads.
The latest Popular Science iPad Edition has plenty of ads along with an intuitive scrolling content layer above the core editorial and ad focus images. The experience of moving through the paginated interactive media in this format is a close match to that of reading a real print magazine. It blows away the 16 shades of grey that limited our vision and creativity as the ebook was initially defined.
Make every iPad magazine edition a story. Get your advertisers involved in the story and encourage the advertisers to invest in their creative process to tie their ads into the issue theme.
These few initial iPad Editions have exceeded my expectations for editorial and advertising brand impression results that will benefit those magazine publishers that harness this power. Expect circulation audit to change quickly as the new digital tablet reader produces the opportunity for both reader engagement and advertising results that have never been possible previously.
Tablet magazines will take a big step forward next month when the reality of an interactive iPad magazine can be held in your hands. Expensive? Yes, but then again so is creating and printing a print magazine.
The magazine brand enjoys strong identity for the content or niche for which it is targeted. Interactive media will enhance the digital magazine brand extension channels. Print will still be a favorite method for actually reading articles – in both consumer and b2b magazines. But, for all the other times in which we as magazine publishers are trying to expose, market, and increase circulation we will leverage the digital media format like never before.
The New York Times just featured the latest iPad tablet magazine prototype. Zinio as the primary and digital magazine delivery channel for VIV seems committed to helping magazine publishers step up and produce interactive magazines.
We have created several magazine app development groups to assist publishers with the iPad magazine and other magazine app tools for either development support in working with and existing digital edition vendor or for magazine apps branded exclusively by the magazine publisher.
Update: And to learn more about the making of this extensive iPad magazine optimized issue, see the Alexx Henry featurette.
The Magazine Publishers of America MPA has created the “mapps” (magazine applications) magazine apps directory.
“Your official guide to mobile applications produced by magazine/media companies. From news, sports, entertainment and gaming to finance, fashion, beauty and health, magazines are developing apps that extend the influence of their trusted brands and complement consumers’ on-the-go, digital lifestyles. This directory includes apps on a variety of mobile devices and platforms [iPhone/iPod Touch (iPad coming soon), Blackberry, Android] with links to download the apps.” http://www.magazine.org/digital/magazine-mobile-apps.aspx
This is a great start to helping magazine publishers establish a directory and store to feature magazine apps. We look forward to seeing and open directory that can feature both open platform and iPhone / iPad Magazine apps in the near future.
There are a number of magazine app development tools available today that would enable a magazine publisher to promote an early, lite, or even beta version of their own magazine app brand extension. What’s important here is that the publisher understand the magazine app strategy. A publisher could potentially have several magazine apps design specifically for the iPhone, iPad, Andriod and even other eReader devices which we can only assume will begin to present color and other periodical (not just ebook) specific magazine presentation capabilities.
Magazine industry leaders have joined together to assert the powerful value of print magazines as a media channel.
Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium. The announcement was made at the opening day of the 2010 4A’s Leadership/Media Conference in San Francisco. Participating magazines
Our industry and medium provide a unique engagement opportunity for advertisers. And for the B2B, regional, startups, and mid-size magazines we work with everyday, there’s another powerful element of the magazine brand, “Niche.”
Magazine advertisers that want to leverage both the print and digital mediums can reach a highly qualified and targeted audience through the right magazine advertising mix for their target buyers. From general display advertising and brand building to direct conversion and lead development.
The print magazine “is” powerful and it’s even more poweful when it’s powerful both in print and online.
New content engagement and a new relationship with the magazine brand. The Wired team and Adobe team up to show us the possibilities similar to the SI tablet magazine and Bonnier tablet magazine prototype.
As digital media publishing industry leaders work in partnership with publishing tech vendors we begin to see the not so distant future of what we can provide both readers and advertisers. One comment by ‘handrail’ on the Wired video reads, “I would buy an ipad just for e-wired!…”
We look forward to collaboration from Adode on how to create rich media presentations throughout the print magazine design process. And we thank the the publishing pros who are sharing their progress and ideas.
Time to start your magazine design for tablets. I’m sure that Apple will insure that the iBookstore will have a proper selection of magazines. And iPad magazines will make reading a magazine the ultimate iPad reader experience! From $499!
This changes the media landscape for publishers. Forever.
Updated 4/4/2010 – the iPad magazines are here! Or, well, there… Let’s just say that there are so few iPad magazines that you might have a bit of a challenge finding iPad magazines on your new magical device. It’s a point I’ve pushed to the magazine publishing industry leaders. We must make progress this year to establish a shelf for iPad periodicals on the iBook shelf.
It seems logical to me that the iPad magazine store should be just as prominent as the iBook store. When you walk into a newsstand store in the airport, do you have any problem finding the magazines? What if the magazines were hidden, only to be found in the back corner of the store on the bottom of the “I visited NY” named keychain spinner?
Finding iPad Magazines
So here’s where you will find magazines right now on the iPad. Don’t go to the new iBook store to find your magazine apps (which seemed the logical place to start looking for the new iPad publications to me.) Go to the existing App Store. Next, tap the category News.
Once you enter the News category, you’ll see the available iPad formatted magazines. This appears to be the location of where iPad publications will be listed until we earn a seat on the top shelf of the iBook store.
The iPad publication name and detail page must also be properly formatted just as Outside has “- iPad Edition” added to their title.
Perhaps we form a movement to have an iPeriodicals store established. The only way we have a voice on this matter is to show that the industry will have a strong magazine app development culture for the next year. Let’s just do it!