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iPad Magazines

Time to start your magazine design for tablets. I’m sure that Apple will insure that the iBookstore will have a proper selection of magazines. And iPad magazines will make reading a magazine the ultimate iPad reader experience! From $499!

This changes the media landscape for publishers. Forever.

Updated 4/4/2010 – the iPad magazines are here! Or, well, there…  Let’s just say that there are so few iPad magazines that you might have a bit of a challenge finding iPad magazines on your new magical device.  It’s a point I’ve pushed to the magazine publishing industry leaders.  We must make progress this year to establish a shelf for iPad periodicals on the iBook shelf.

It seems logical to me that the iPad magazine store should be just as prominent as the iBook store.  When you walk into a newsstand store in the airport, do you have any problem finding the magazines?  What if the magazines were hidden, only to be found in the back corner of the store on the bottom of the “I visited NY” named keychain spinner?

Finding iPad Magazines

So here’s where you will find magazines right now on the iPad.  Don’t go to the new iBook store to find your magazine apps (which seemed the logical place to start looking for the new iPad publications to me.)  Go to the existing App Store.  Next, tap the category News.

Once you enter the News category, you’ll see the available iPad formatted magazines.  This appears to be the location of where iPad publications will be listed until we earn a seat on the top shelf of the iBook store.

The iPad publication name and detail page must also be properly formatted just as Outside has “- iPad Edition” added to their title.

Perhaps we form a movement to have an iPeriodicals store established.  The only way we have a voice on this matter is to show that the industry will have a strong magazine app development culture for the next year.  Let’s just do it!

Comments 12

  1. Speaking from the point of view of a reader (I am not an author or a publisher) … one who reads and subscribes to a LOT of magazines … I can’t wait for this!! I have a kindle and love it, but I would never subscribe to a newspaper or a magazine on it; it’s just too small, and it’s not color. Great for books; for magazines, not so much.

    BUT … if the magazines I subscribe to become available on the iPad, I will buy it (and them) in a nanosecond. I would even pay the same price for the e-subscription as I would for the “hard copies” I get now … copies that I read once and then into the recycling bin (and environment) they go.

    The rest of the iPad functions don’t interest me much (maybe video stuff … I do have an iPod Touch and watching videos is okay, but pretty small). But, the magazine/newspaper reader function is what will make me buy it.

  2. @CARLA

    I’m excited about this too! It’s the excellence of the content delivery and established stores that has huge potential for publications. I just hope that we see the Apple iBookstore branded as “Books and Magazines” or at least a front shelf position for periodicals once you access the store.

  3. These magazines – will the be developed in html 5 – or some other language?

  4. For the iPad we can expect that the Apple iPad SDK will be the sole platform. A broader emagazine storefront perhaps driven by the MPA and larger publishing groups should base their publications on very open standards and have the capability to allow publishers to become listed using a wide array of options.

  5. iPad Magazine App development is gaining interest. As publishers look for both browser based methods of displaying their magazines as well as Andriod and iPhone Magazine Apps. We look forward to sharing new ipad publications and hope to see strong interest in magazines and publications in the Apple iBookstore.

  6. Take a look at what this digital agency in NYC is working on for the advertising that will exist in these magazines http://www.youtube.com/watch?v=jSLDjT-5Kk0

  7. Apple announced to iPad developers yesterday that they are now accepting iPad apps for review. If you have an iPad magazine app, get it submitted by March 27th, 2010 using the iPhone SDK 3.2 beta 5.

  8. @pixelprincess The iPad magazine advertising will be important and this looks great! Too bad the grayscale ereader devices didn’t see or accomodate this important element of the digital magazine reader experience.

  9. @dave Glad you enjoyed the video. Yes, I agree the ereaders that have been on the market (Kindle etc) are not going to benefit from what we have been working on, however with tablets finally hitting market at a price point the consumer market can swallow… The greyscale ereaders are going to need to step up or move out. These were great products when it was your best option, but clearly the greyscale screen’d devices are going to have to adapt to what the audience will demand.

  10. Another nice addition to the iPad magazine store based on the Mag+ app development platform ripe for a magazine like Popular Science http://berglondon.com/blog/2010/04/02/popularscienceplus/

  11. I agree as a Publisher of an Arizona KEY Magazine – Arizona Travel Guide (www.arizonakey.com) that technology, especially the iPad are revolutionizing our industry as we speak. People not only want the magazine in iPad format, but they also wanted integrated video, and reading tools to help them synthesize the information they are consuming. Check out our new Arizona travel portal where we’ve implemented cutting edge technology for making our experience as impactful as possible. Next Up… iPad!!

  12. Gizmodo talks about the ipad magazine by Wired http://gizmodo.com/5548158/im-still-waiting-for-a-great-ipad-magazine

    I agree with the observations on cost and wonder why a complete sub model would not have been as important to develop as the magazine app. However, I think the magazine ads are very important – the consumer and b2b model for digital and tablet magazine publishing depends on quality ads targeted to the audience.

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