WHO WE ARE
We are magazine publishing web design and digital strategy consultants. We participate in the media with our publisher clients. We create value for readers, advertisers, and our clients.
Our company, Advontemedia Incorporated, was created to help magazine publishers secure their brands in digital media formats. Our magazine publishing consulting process is focused on the unique and specific needs of each magazine. We leverage opportunities developed for the niche to create the type of experience modern audiences seek and to create opportunities for advertisers that deliver “beyond print” value for today’s digital culture.
Our office is located in Southern California. We service clients in North America and consult with International and Global publishing companies.
WEBSITE DESIGN/CMS CONSULTATION
Understanding Your Publishing ModelWhen you are talking to people that understand your business model and bring great ideas to the table, you create a long term relationship
Modern media is storytelling. We have many stories about our experiences in the past 15 years that drive our passion for innovative magazine publishing.
Prior to 2010, we watched the print newspaper business react to the Internet. The Internet provided the perfect medium for news, interaction, and citizen media. The news was not yet social but forums and discussion lists began to provide the foundations for community online. Search engines provided exposure to good content. Magazine publishers began to realize that their content also had value online.
As content began to drive traffic and online brands we learned that the most successful content online was visual, interactive, entertaining, interesting, new… Yes, the most valuable content was polished periodical content. More than text, it was content that connected with the readers in the same way the print magazine connected the print subscriber.
In 2005, everyone realized that media had changed forever. The ownership of a niche audience was no longer the content, community, and presentation from the publication website. The niche brand now exists in every major social platform. Those publishers growing their audience, their readers, their fans, and their subscribers will own more than a content niche.
In 2017, magazine publishers that survive, thrive, and grow will leverage digital media and extend value channels to readers beyond print alone. These publishers will have found a technology partner, consultant, coach, and innovation expert that insures they are properly positioned for each wave of publishing innovation.
Google+ is an excellent platform for interacting with your audience socially and provides communities where you can maintain a strong presence focusing on your niche. The connected profile to your website also offers benefits in terms of SEO visibility and the presentation of video and image data is perfect for SMO optimization and targeting audience segments.
Facebook is the consumer standard for social media. Even B2B brands use their pages on Facebook to reach their followers. The challenge is that the newsfeed algorithm favors pages with active engagement from the people that ‘Like’ the page. So having lots of likes means that it’s going to get harder or more expensive to reach the audience with your updates. So unless you run a B2C magazine and use a special strategy for engagement, keep this social channel alive but don’t expect to reach your audience potential without paid post promotion.
LinkedIn has always been a challenge for publishers because it started as a professional (job seeker) profile site with brand groups structured as forums. Although the site has become an accepted social platform for the business user, there’s still a stigma associated with engagement where your resume is basically attached to your every post and comment. However, it’s an excellent platform for targeting niche audience for all the reasons people are cautious about their level of interaction. Make sure your brands are setup and posting on LinkedIn today and get these users to your website from this medium by posting content and utilizing your publishing staff to post within the relevant niche groups.
Get Inspired is a new resource section of our website where we provide inspiration and resources to publishers seeking ideas for their publication website. We plan to update this publisher resource when we come across new tools and review existing solutions that might add value to publisher digital media operations. http://advontemedia.com/getinspired/